Strategic e-mail marketing & CRM for one of the largest motorcycle brands in the world
Client
Yamaha Motor Scandinavia
Year
2022
Service
Digital Strategy, UX/UI Design, Copywriting, Motion Graphics, Print Design
We are helping Yamaha Motor Scandinavia to activate and retain customers through strategic email marketing and CRM. Our approach is to engage and delight consumers in order to maximize their customer lifetime value (CLV).
Defining a strategy that provides utility and value for Yamaha Motor’s customers while supporting clearly defined business goals. The engagement includes activation of campaigns and launches as well as helping Yamaha get the most out of Salesforce and Adobe Experience Manager including segmentation, automation, personalization, and template creation.